How Ethiopian MSMEs are responding to Covid-19 crisis?

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With the current global pandemic, most Micro,Small and Medium Enterprises (MSMEs) are pivoting their business towards making face masks to help the prevention of the spread of the virus and to make money. Lidia Leather Crafts is one of those MSMEs. It was founded by Lidia Million in 2013. Before the Covid-19 outbreak, the company was solely engaged in producing and selling locally made leather products for domestic and oversee markets. After the occurrence of the pandemic in Ethiopia, there was undeniable pressure to do business as usual for many MSMEs. There is no exception for Lidia Leather Crafts. Then, she decided to make face masks as a way to cope up with the current situation and keep her 23 employees. She sold over 70,000 face masks to date.